A complete case study that includes my design statement and summaries of my competitor analysis, user research, UX storytelling, design system, and prototypes.
I conducted heuristic evaluation using severity ratings from the NN group to measure the usability of two competitor websites.
I conducted usability testing to learn more about the usability problems on the website I found after conducting a heuristic evaluation.
After conducting heuristic evaluation and usability testing, I realized that I needed to know more about the behavior, background, and user experiences of my target audience.
I conducted UX storytelling through personas and scenarios to understand my users by placing myself inside their shoes.
I created a low-fidelity prototype to lay out the features I proposed and researched on previously. I can figure out big issues in my design before I start the high-fidelity prototypes.
I created a design system, as good interface design will not overwhelm the user and separates information into digestable blocks of information and design. Users tend to prefer websites that are well designed.
I created a high-fidelity prototype to test the functionality and accessibility of my final design. I can visualize the clear journey a user may take and see whether or not the flow is ideal.