Musical-u Case Study
A complete case study that includes my design statement and summaries of my competitor analysis, user research, UX storytelling, design system, and prototypes.
Heuristic Evaluation
I conducted heuristic evaluation using severity ratings from the NN group to measure the usability of two competitor websites.
Pilot Usability Testing
I conducted usability testing to learn more about the usability problems on the website I found after conducting a heuristic evaluation.
Contextual Inquiry
After conducting heuristic evaluation and usability testing, I realized that I needed to know more about the behavior, background, and user experiences of my target audience.
Persona + Usage Scenario
I conducted UX storytelling through personas and scenarios to understand my users by placing myself inside their shoes.
Low-fidelity Prototype
I created a low-fidelity prototype to lay out the features I proposed and researched on previously. I can figure out big issues in my design before I start the high-fidelity prototypes.
Interface Design System
I created a design system, as good interface design will not overwhelm the user and separates information into digestable blocks of information and design. Users tend to prefer websites that are well designed.
High-fidelity Prototype
I created a high-fidelity prototype to test the functionality and accessibility of my final design. I can visualize the clear journey a user may take and see whether or not the flow is ideal.